TWITTER MARKETING STRATEGY

 Though our ultimate aim should be to focus on our business literally, it does not hurt to know your competition. See what they are doing, learn more about the different kinds of strategies that they are using. This way not only do you get to understand more about the relevant customers, but you also get an idea of what is working and what is not working for the others. This can help you make your strategies better, by avoiding their mistakes.

 Few of the points we have talked about earlier have covered quick-response and customer interactions. To make sure that these features are provided, there needs to be a team responsible for acknowledging and replying to the customer feedback. Whether it is tweets or direct messages, people need to be assigned to the role of replying on time. If there are other types of content involved, like polls, giveaways, etc., roles should be assigned properly so that the account is handled at all times, even in the absence of one person. This would require not only a central team but also a backup or standby team to join in case of emergencies.

 You have already seen how scheduling tools can help in better consistency in content publishing. In case you have a slightly larger team who is responsible for the content, it might be more efficient to create a common calendar so that everyone has access to the schedule and can work as a team to get the content out in time. There should also be a common decision on the frequency of posting, the time at which these posts should go up, and in some cases, the person who would be approving the content.

 The type of content you create decides the tone of your profile and the brand image of your business. Decide on the type of content and the way in which you want to deliver it to the masses. And make sure to communicate it clearly to your marketing team as well.

 Once the content is created and is available for the public, people feel that marketing stops there. But that thinking is entirely wrong. It is after the content is made available that the most difficult part begins, to promote the content and make sure that the relevant users come across it organically. Twitter ads and promoted tweets have already been discussed as means of promoting content through Twitter.

 Once you have done all that you could, the next step is to monitor the results. Identify the key performance indicators you want and monitor them closely. You have several tools as well that we have already discussed. The growth has to be carefully aligned and compared to the SMART goals that you have set at the beginning. Any corrective measures required should be taken from this point on, with the help of these data.

 The goals you set at the beginning should be flexible. You should be able to modify it to accommodate the changes that the world is going through. But at the same time, you should compare your growth and actual outcomes with the expected ones. Prepare corrective measures if something is not going well. At the same time, perfect those things that are flourishing.

 As in the case of all tools, Twitter marketing tools are diverse and numerous. Discussing all of them is nearly impossible. We have collected the ones that you should not miss. Needless to say, the choice of the tool depends heavily on several factors, like the kind of business you have, your budget for marketing, the strength of your audience, and so on.

 It is a social media management tool that helps you in queuing and scheduling your content. It also has features for hashtag analysis, customized labels, saved searches, and many more. Though the tool is user-friendly and provides great customer support, the mobile version of the app has been observed to be lagging. The pricing goes from around 80$ to 400$ per month.

 In addition to scheduling your tweets, CrowdFire also helps in optimizing your account and determining the best time to post. Content curation, RSS feed customization, competitor analysis, social media monitoring, etc., are some of the features provided, along with its ability to integrate with other popular apps. It is easy to use and mobile-friendly, but the limit of users is restricted. The pricing ranges from 8$ to 75$ roughly, with a free version as well.

 This tool helps you to schedule your tweets as well as monitor your activity. Using this tool, you can save drafts that can be reused later. You can also track your keywords, retweets, hashtags, and mentions using this tool.

 It helps you to manage Twitter communities by tracking mentions, building relationships, and engaging with customers. This also allows scheduling and posting of tweets, along with content curation. You can also download progress reports for your real-time engagement and leads.

 This tool helps you choose the right hashtags for your tweets to ensure you achieve your goals. You can also monitor your performance and analyze the reach of your tweets. Hashtagify also provides custom suggestions for your next tweets to improve your engagement.

 Twitter marketing is made easier by Hootsuite. It is yet another social media management tool, which will help you to find, schedule, manage, and even report your Twitter marketing strategy. It also allows search based on keyword, hashtag, or location filtering.

 TweetDeck is one of the most powerful tools that can make Twitter more effective in your marketing campaign. It makes handling multiple Twitter accounts easy and provides real-time tracking, organizing, and engagement.

 So far, we have discussed the basics of Twitter Marketing and how you can get started with it. Twitter is a great platform that will provide you with the best results when taken advantage of properly. But you also have to keep in mind that the lifespan of anything is reduced severely when it is on digital platforms. People get bored easily and they turn to the next best thing. So, while you are busy planning your next campaign, keep in mind the ever-changing dynamic of your customers. And remember the first rule of virtual media – Always expect the unexpected.

 Twitter, Facebook, Instagram etc. are globally used social media platform by maximum population in the world. So, when you use twitter as a platform for marketing about your business products or services it reaches maximum audiences so chances of conversion rate are on higher side. Also, you can showcase your business products on international level at no or very minimal cost.

 Enroll for the best digital marketing course. Would highly recommend IIM SKILLS as the best learning platform for skill development courses. Also, the course is completely government approved and certified. The best thing is that the course is online and offers flexible learnings.

 Hello, I am Athira Nair. I am an Electronics and Communications Engineering graduate who currently works in IT with content writing. I have nearly 7 years of experience producing technical content for professional learning platforms and blogging. I also have three books on a platform called Amazon. My enthusiasm for writing led me to IIM SKILLS.

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 Twitter is one of the few social platforms with an audience that skews male, and the largest age group is between 25 and 35 years old. If your target audience aligns with these characteristics, X (Twitter) marketing should definitely be part of your social marketing plan.

 In this post, we’ll share insights from seven social marketing pros as well as a comprehensive set of up-to-the-minute Twitter marketing benchmarks to help you create an effective strategy of your own.

 Bonus: Grow your X (Twitter) following fast with a free 30-day workbook that will help you establish a marketing routine and track your growth, so you can show your boss real results after one month.

 X is a fully public, text-oriented platform that places high value on engagement and interaction. A successful Twitter presence therefore must look a little different from strategies for marketing on other social platforms.

 Is that a trend you should follow? Or is there an opportunity here to step into a marketplace that now has less competition? You’ll have to do some testing to find out.

 It’s easy to post a link in a Tweet. There’s no need for link-in-bio workarounds. However, that does not necessarily mean that posting links is a good idea. Instead, develop a content strategy that is self-contained within the X platform and inspires retweets.

 “The secret ingredient of a successful brand presence on X (Twitter), in my opinion, is to create content that keeps people on the network,” says Nick Martin, social media marketing manager at Tipalti.

 “The majority of Twitter users don’t want their scroll interrupted and will quickly move past a CTA to ‘learn more in this blog post,’” Martin adds. “Create content that lives within the trending formats of Twitter. Repurpose blog posts into videos, GIFs, threads, or images.”

 It can be tricky to boil an entire blog post down into 280 characters, or an image or GIF. X threads give your content a little more room to breathe, but it’s a worthy challenge to get your content into a single Tweet most of the time.

 Need some help turning a blog post into a Tweet? Explore how OwlyWriter AI can scan a blog post or other content on your webpage and create an engaging social post in seconds.

 Handle. This is your Twitter account name, and it’s how audiences can find you on X. Generally, you want your handles to be consistent across social media and include your company name.

 Header image. Your header image appears on your profile page, and you may want to update it more often than your profile photo. It can reflect current campaigns, provide information, or offer insight into your company culture.

 Verification: As of April 2023, the blue verified checkmark is only available as part of the paid X Premium subscription. To be verified, you must have a complete and active account with a confirmed phone number and no signs of being misleading or spammy.

 As we said up top, engagement is the name of the game on X. Engagement is important on all social platforms, but it’s particularly visible on X, and it’s an expected part of the culture.

 “The more you invest in having meaningful conversations with your audience on X, the more they’ll feel like they are part of your brand and part of a larger community,” says Chelsea Evans-Flower, owner of Scott Social.